Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. More and more …
more ...Growth hackers extend beyond marketing into product development, because user retention is a key goal. How do you educate people so they do value it? As you know, it's not enough to just do "on page" corrections and create quality content. I asked where I could find rockinghorses . Recently, I …
more ...Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the competitor's backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. When searching …
more ...Do they use the keyword target? Keyword density refers to the number of times a particular keyword is used in the content of your website. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site …
more ...If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Keywording like crazy for product pages, blogs, and press releases is not where it's at for …
more ...If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language's site. Apple even has a page that lists all the countries …
more ...A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you'll find Searches related to it at the bottom. Can you use any to improve your content? Performing regular …
more ...It is a well-known fact that Google and others are continually modifying their secretive search engine algorithms and thus their SERP rankings. The percentage of people who respond to banner ads steadily shrinks. Computer and database technology can average or allocate a portion of these costs to individual customer records …
more ...Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. These messages are sent to every constituency, including customers, suppliers, and employees. Keyword research should be the starting point for any SEO campaign. Why? Because if you don't …
more ...Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand them. Like other forms of community building, blogs take lots …
more ...Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. On-page optimization is what you do on your website to influence SERPs on Google. An advertisement placed in more than one venue reduces competing ad interference …
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