This story about nofollow links will haunt you forever

Businesses should start by writing unique value propositions, blogs, and press specifically to the target country or location. One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search …

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Make SERPs your centre of attention

In other words, while social media signals are not a direct ranking factor on Google, it certainly impacts the ranking indirectly. Multiple links built on the same publisher will have diminishing returns. Getting BT leased lines used to be the only option in the UK but now there are other …

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Apply these secret techniques to assist with web crawlers

Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized …

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Update your plugins on a regular basis

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language's site. Apple even has a page that lists all the countries …

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