Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the competitor's backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. When searching …

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) I'm going to show you how to make sure that Google and other major search engines are reading the …

Do they use the keyword target? Keyword density refers to the number of times a particular keyword is used in the content of your website. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site …

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Keywording like crazy for product pages, blogs, and press releases is not where it's at for …

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language's site. Apple even has a page that lists all the countries …

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you'll find Searches related to it at the bottom. Can you use any to improve your content? Performing regular …

It is a well-known fact that Google and others are continually modifying their secretive search engine algorithms and thus their SERP rankings. The percentage of people who respond to banner ads steadily shrinks. Computer and database technology can average or allocate a portion of these costs to individual customer records …

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. These messages are sent to every constituency, including customers, suppliers, and employees. Keyword research should be the starting point for any SEO campaign. Why? Because if you don't …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page …

Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand them. Like other forms of community building, blogs take lots …

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. On-page optimization is what you do on your website to influence SERPs on Google. An advertisement placed in more than one venue reduces competing ad interference …

Bring on the backlinks - but only the good backlinks that give us a lot of boost and credibility, please! Sooner or later, you must decide what software your site will be running. A lot of times, even if you have worked very hard to optimize your website by following best …