Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. We all hope to make our sites Google-friendly. If the syndication partner is a more authoritative website (according to its inbound link profile), then it's possible that the content on the syndication …

On the other hand, local markets have yet to see that level of saturation. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the …

Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the competitor's backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. When searching …

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. On-page optimization is what you do on your website to influence SERPs on Google. An advertisement placed in more than one venue reduces competing ad interference …